Fashion Access vs Ownership
"Buy less, choose well, make it last" - Vivienne Westwood.
More often than not, outfits worn on a special occasion may never see the light of day again. Even if you do wear a garment more than once, chances are you won't wear it often enough to get back the price you have paid.
The wardrobe perplexity has inspired companies to deliver new solutions for the fast fashion demand of the modern generation, without having to spend money to do so.
The solution: Fashion rental domains and trusted community based market forums.
The concept is simple: Rent a dress of your choosing for a few days, wear it, and then return it. A bond is often required in case the garment has been damaged during the hire, covering the repair or replacement of the item. It's an attractive model that's been increasing market motion, especially with the ease of ordering online.
Consumers can use rental sites to constantly update their wardrobes, enabling them to keep up with fashion’s fast-turning trend cycles.
Regionally scaled rental domains as well as fashion selling forums are ideal to keep economic returns high for renters, sellers and buyers.